How it works
Test your practice in the 7 key profit-enhancing areas .
The "Position For Profit Test" is designed to help you, the entrepreneurial optician, discover key focus areas to build greater profit in your practice, free yourself from the clinic and gain the maximum value on exit that you can.
You’ll be scored within the following key areas:
Financial Planning
How fully have you developed your financial ambitions? Without clarity and structure it will be extremely difficult to achieve what you've set your heart on.
Competitive Analysis
Studying your competition, what they promote, how they price and how they market themselves you may see gaps to exploit and a competitive position to take.
Target Client Profiles
Which kinds of patients do you need to achieve the practice you want? Discover how much you know about them, so you can orientate your practice to attract and delight the right clients.
Product and Price Differentiation
Only with the right products, quality and pricing aligned will you achieve your goals. getting them through the door is only a part of what's needed.
Marketing Channels and Systems
Your target client is in view - and you have the offer to delight. How do you reach them? How will you get their attention? How do you know what's making a difference?
Team Capabilities
Is your team behind you? Do they believe in the possibilities you see? Your team are crucial for success. Discover areas you may need to focus on so your team pull together with you.
Client Experience
You want your clients to be delighted from welcome to collection. Do you have every base covered? Enhance client experience and you build loyalty and increase frequency and annual value.