How it works
Test your practice in the 7 key profit-enhancing areas .
The "Position For Profit Test" is designed to help you, the aspirational optician, discover key focus areas to build greater profit in your practice, free yourself from the clinic and gain the maximum value on exit that you can.
You’ll be scored within the following key areas:
Financial Planning
How fully have you developed your financial ambitions? Without clarity and structure it will be extremely difficult to achieve what you've set your heart on.
Competitive Analysis
Studying your competition, what they promote, how they price and how they market themselves you may see gaps to exploit and a competitive position to take.
Target Client Profiles
Which kinds of patients do you need to achieve the practice you want? Discover how much you know about them, so you can orientate your practice to attract and delight the right clients.
Product and Price Differentiation
Only with the right products, quality and pricing aligned will you achieve your goals. getting them through the door is only a part of what's needed.
Marketing Channels and Systems
Your target client is in view - and you have the offer to delight. How do you reach them? How will you get their attention? How do you know what's making a difference?
Team Capabilities
Is your team behind you? Do they believe in the possibilities you see? Your team are crucial for success. Discover areas you may need to focus on so your team pull together with you.
Client Experience
You want your clients to be delighted from welcome to collection. Do you have every base covered? Enhance client experience and you build loyalty and increase frequency and annual value.
We want you to flourish.
Hello. I'm Julian. For more than 25 years, working for some of the most loved independent eyewear brands and companies, I've had the privilege of working with leading boutique practice owners and large luxury-positioned optical retailers around the world.
Their clients travel many miles to see them, consider them leaders in their field, delight in the best products and services available anywhere, experience exceptional attention and care - and in turn the practices become a sought-after destination, are recession-proof and dominate a unique and high market position.
And whilst not every town can handle avant garde design, the same business principles apply whether you're in a global fashion capital or a small market town.
Curoptica is founded to help you, the independent practitioner thrive in an ever more competitive environment and create the exit value and retirement you deserve for your years of dedication to your community and staff.
Elevate - Enhance - Enjoy
Karen Davies MCOptom
As an Optometrist I gained extensive experience engaging directly with clients addressing their eyecare and eyewear needs.
I established my first practice in a small market town and later opened another private practice 12 years later. This gave me invaluable insight how to balance quality eyecare and eyewear with the demands of running successful, profitable independent businesses.
I have over 34 years of dedicated experience in Optometry and 20 years of business ownership experience and am delighted to lead Curoptica Practice Consultancy Limited.
Take the test now and discover your next steps.
It’s free and only takes less than 4 minutes